Aiming to diversify our holiday portfolio, I created the brand identity for our 'Select' product offering. These premium, luxury holidays, twin and multi centre itineraries, boutique cruises and villa stays were hand selected four and five star properties available to book by phone only.
I designed an 8 page guide to help travel agents understand what the product selection was, which destinations customers could book, what was included alongside who their point of contact was. The campaign was further supported by in-store printed roller banners and deal posters, a 20-page A4 premium experiences booklet, industry magazine advert and social media offers.
Guide to Select
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Roller Banners
Select Peaks Offers Booklet
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Offer Posters
Travel Weekly Magazine Advert
Luxe List Regionalised Deals Video
