As part of the 'Peaks' season within the travel industry over the Christmas break, I created our 'Expect More' brand campaign. This targeted customers looking to book something out of the ordinary for their next holiday, and highlighted our unique premium inclusions such as (amongst others) UK airport lounge passes, private resort transfers, Classic concierge service and free hold luggage per person.
I designed a 24-page A5 direct mailer offers booklet, sent to 100,000 post codes within 30 minutes drive of Gatwick Airport with a combined household income of £100,000+. The concept included regionalised prices to give customers greater flexibility, whilst digital and print assets such as travel agent in-store screens, Meta and Google Display ads and A3 posters further supported campaign marketing.
Offers Booklet
Vertical TV Ads
Travel Agent Campaign Window Posters
Facebook Carousel Ads
Hays Travel Instagram Reel
Travel Gossip Headline Banner Ad
