Roots is a luxury interior design company specialising in sourcing bespoke fixtures, fittings, features and furniture. They are perfectionists in their craft and are well known for their attention to detail and unique style.
Their clientele are wealthy, and are comfortable paying a premium for a premium service. Much of their business in within the City of London and projects rarely fall below to 100k mark. As a result, this brand needed to be high end. The client liked minimal fashion and architecture brands that practice a less-is-more approach. They wanted their product photography and case studies to be the highlight of their brand collateral and website.
The client required a full scale brand identity, including a style guide, stationery set, letterhead, business card, complimentary slip, website landing page and digital brochure design.
Brand Style Guide
Initial Wireframes
Style Guide
Stationery Materials & Business Cards
Homepage UX Design
Magazine Spread
